Ex-Buff Grows X-Games Roster

The X Games Under New Management: Jeremy Bloom’s High-Stakes Bet on Action Sports
The world of action sports has always been a high-octane circus—part athletic spectacle, part marketing goldmine, and all adrenaline. But lately, the circus got a new ringmaster: Jeremy Bloom, the freshly minted CEO of the X Games. Now, if you’re thinking, *”Who’s this guy, and why should I care?”*—well, pull up a chair, pal. Bloom’s not some stuffed suit counting beans in a corner office. He’s a former Olympic skier, a college football standout, and a serial entrepreneur who’s about to shake up the X Games like a snow globe in a hurricane.
This ain’t just another corporate reshuffle. Bloom’s takeover signals a full-throttle reinvention of the X Games, blending old-school athletic grit with Silicon Valley tech flair. From AI judges to team-based leagues, he’s betting big on a future where action sports aren’t just niche—they’re mainstream. But can a guy who’s spent half his life launching off halfpipes land this trick? Let’s break it down.
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From Powder to Power Moves: Bloom’s Unlikely Rise

Jeremy Bloom’s resume reads like a screenplay for a sports biopic. Kid from Colorado grows up shredding slopes, makes the U.S. Olympic ski team *twice*, then—plot twist—walks onto the University of Colorado’s football team as a wide receiver. Oh, and somewhere in there, he founded a marketing company, because why sleep?
Now, he’s taking the wheel at the X Games, and if there’s one thing Bloom understands, it’s that action sports live or die by two things: audience engagement and cold, hard innovation. The X Games ain’t the NFL—it doesn’t have billion-dollar TV deals or fantasy football addicts propping it up. It’s a rebel sport, and rebels need to stay ahead of the curve.
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Game Changer #1: The X Games League (Because Teams Sell Tickets)

Bloom’s first power move? Ditching the lone-wolf vibe for team-based competition. Enter the *X Games League*, where riders and skaters rep squads like it’s *Avengers: Extreme Sports Edition*.
Why teams? Simple math, folks. Individual stars are great, but teams create rivalries. Rivalries create drama. And drama? That’s what hooks casual fans. Imagine Shaun White captaining a squad against Travis Pastrana’s crew—suddenly, it’s not just about tricks; it’s about *tribalism*. The NBA figured this out decades ago. Now, Bloom’s bringing that playbook to the halfpipe.
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Game Changer #2: AI Judges and the End of “Dude, I Was Robbed!”

Ever watch a snowboard competition and think, *”How the hell did that guy score higher?”* Subjective judging’s been a thorn in action sports since day one. Bloom’s fix? Let the machines decide.
AI judging isn’t just about eliminating bias—it’s about *transparency*. Algorithms can measure rotations, grabs, and landings down to the millimeter, turning “That judge hates Canadians!” into “Well, the numbers don’t lie.” Plus, it’s a goldmine for data-hungry broadcasts. Imagine real-time stats popping up mid-air: *”McTwist 540: 93.7% execution. Crowd hype: 110%.”*
But here’s the kicker: AI could also open the door to sports betting. If you can quantify performance, you can set odds. And if there’s one thing that prints money faster than a Fed bailout, it’s gambling.
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Game Changer #3: Digital or Die—The Streaming Wars Come for Action Sports

Let’s face it: cable TV’s on life support. The X Games can’t rely on ESPN reruns forever. Bloom knows this, and his playbook includes streaming partnerships, social media deep cuts, and influencer collabs.
Think TikTok meetups with X Games athletes. Twitch streams where fans vote on next-trick challenges. Maybe even a *Netflix: Untold* series digging into the drama behind the events. The goal? Make the X Games *unavoidable* online. Because if Formula 1 can turn pit stops into must-watch drama (*thanks, Drive to Survive*), why can’t skateboarding?
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The Bottom Line: Can Bloom Stick the Landing?

Jeremy Bloom’s got the pedigree, the vision, and the Silicon Valley hustle to drag the X Games into the 2020s. But let’s not sugarcoat it—this is a high-risk play. Purists might balk at team formats. Tech skeptics could groan about AI. And if the betting angle backfires? Hello, scandal headlines.
But here’s the thing: action sports *need* this shake-up. The X Games can’t coast on nostalgia forever. Bloom’s betting that the future isn’t just about bigger air—it’s about smarter business.
So grab your popcorn, folks. The X Games just became must-watch TV—and not just for the crashes.
Case closed.