The EuroCHRIE 2025 Conference, slated for November 10th to 13th at Hotelschool The Hague in the Netherlands, is shaping up as a major milestone in the hospitality and tourism education landscape. Organized by the European Council on Hotel, Restaurant and Institutional Education, this event gathers a global crowd of educators, industry experts, researchers, and students with a shared goal: charting the future course of an industry balancing tradition and technology. The theme “High Touch, High Tech Horizons: Leading Progress in Hospitality and Tourism” speaks directly to this balancing act, highlighting the pressing need to marry personalized human interaction with innovative technological solutions amidst an ever-evolving global environment.
At its core, the hospitality and tourism sectors are confronting multifaceted challenges—from rapidly advancing technologies to shifting customer expectations and the critical demands of sustainability. This crossroads calls for a dialogue that doesn’t just acknowledge these forces but actively seeks solutions where “high touch” human connections are enhanced rather than replaced by “high tech” innovations. EuroCHRIE 2025 aims precisely to foster this conversation by convening the brightest minds and leading practitioners to explore practical strategies, encouraging an industry propelled forward through both heartfelt service and cutting-edge tools.
Playing host to this influential forum is Hotelschool The Hague, an institution widely recognized as one of the top hospitality management schools worldwide, currently ranked ninth globally by the QS World University Rankings 2025. Located in The Hague—a city renowned for its emphasis on peace, justice, and progressive cooperation—the venue itself adds a layer of symbolic significance. The city’s blend of historical gravitas and modern dynamism mirrors the conference’s core agenda of respecting timeless hospitality principles while embracing the innovations driving future growth. This setting offers participants a unique backdrop that reinforces the wider societal relevance of the discussions unfolding throughout the event.
Digging deeper into the focal points of the conference, innovation in hospitality and tourism takes center stage. This includes examining not only how technological advancements can elevate operational efficiency and guest satisfaction but also how these tools integrate with personalized experiences that remain at the heart of the industry. There is an interesting dynamic at play—technology swiftly advances, from artificial intelligence and data analytics to virtual reality and automation, reshaping service design and delivery. Yet, the irreplaceable human touch, the emotional intelligence and personal connections that define quality hospitality, must remain intact. This duality encapsulated by “High Touch, High Tech Horizons” offers a roadmap to harness emerging technologies without sacrificing the warmth and authenticity guests expect.
Sustainability issues weave through nearly all aspects of the event, reflecting the tourism industry’s mounting urgency to address climate change, ecosystem degradation, and community impacts. Conversations will delve into how sustainable practices can be built into hospitality businesses’ strategic and operational DNA. This includes advancing net positive hospitality models—initiatives designed not just to reduce harm but to generate positive environmental and social returns. The host institution itself exemplifies this approach, championing sustainability through research and practice. Exploring innovations that align travel growth with environmental stewardship represents a hallmark of the conference’s commitment to fostering a resilient industry responsive to global ecological realities.
Equally vital is the focus on education and workforce development. The hospitality sector’s rapid transformation necessitates an adaptive workforce equipped with new skill sets responsive to evolving demands. EuroCHRIE’s network, connecting more than 150 international educators and institutions, offers a powerful platform to showcase curriculum innovations, pedagogical enhancements, and collaborative partnerships aimed at preparing students for this fast-changing landscape. Hotelschool The Hague’s solid alumni base and industry ties facilitate the integration of academic insights with real-world application, emphasizing experiential learning and relevance. Addressing workforce upskilling and ongoing professional development ensures the sector’s human capital can leverage both technological tools and soft skills essential for future success.
The conference program itself encourages broad participation, inviting academics, researchers, and industry practitioners to contribute through paper and poster submissions due by May 25th, 2025. A rich mix of workshops, panel discussions, and keynote addresses will tackle diverse subjects from marketing and branding to service quality and destination management. This structure boosts the knowledge exchange dynamic, ensuring the conference delivers practical benefits alongside theoretical advances.
On a cultural and logistical level, The Hague provides an inspiring environment for attendees. Its storied history, robust infrastructure, and reputation as a cosmopolitan, safe city complement the academic rigor, allowing participants to engage not just intellectually but experientially with a unique locale that blends tradition and innovation. State-of-the-art facilities and accessible accommodations round out the event’s logistical appeal, setting the stage for an optimal conference experience.
In closing, EuroCHRIE 2025 at Hotelschool The Hague promises more than a routine academic gathering. It stands as a decisive forum addressing the hospitality and tourism industry’s fundamental paradox: embracing “high tech” advancements without forsaking “high touch” human connections. Through a comprehensive focus on sustainability, innovation, and education, it empowers stakeholders to lead an industry in flux toward a resilient, forward-thinking future. By bridging the best of tradition with bold, technology-driven strategies, this conference will help define a new era of hospitality and tourism that honors both people and progress. Case closed, folks.
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