UPSALE to Pay SEK1.50 Dividend

The Dividend Detective’s Case File: Upsales Technology AB and the Mystery of the Shrinking Payouts
The streets of Stockholm aren’t usually my beat, but when a company like Upsales Technology AB (STO:UPSALE) starts flashing a 4.31% dividend yield while bleeding earnings, this cashflow gumshoe grabs his magnifying glass. Here’s the scene: a SaaS firm dangling juicy dividends like a donut in a cop’s breakroom, but with a payout ratio screaming *”116.88%”* in blood-red ink. Something’s rotten in the kingdom of kronor, folks. Let’s dissect whether this is a income investor’s dream or a value trap dressed in Nordic noir.
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The Allure and the Alarm Bells

Upsales Technology’s 1.50 SEK annual dividend per share looks sweet at first glance—like finding a twenty in last winter’s coat. Quarterly payouts? Check. A yield north of 4% in today’s rate environment? Double-check. But dig deeper, and the cracks appear. That payout ratio isn’t just high; it’s *”robbing Peter to pay Paul”* territory. For context, a ratio over 100% means the company’s dipping into savings or debt to keep shareholders happy. Not exactly sustainable, unless they’ve got a secret stash under the Malmö office floorboards.
Then there’s the decade-long dividend *decline*. Once upon a time, Upsales might’ve been the generous uncle at Christmas; now it’s the relative who “forgets” their wallet. The latest EPS drop from 1.64 SEK (2023) to 1.10 SEK (2024) screams shrinking profitability. Translation: that dividend’s on thinner ice than a Stockholm harbor in March.
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Stock Volatility: The Rollercoaster No One Rodeo’d For

Investors hopping into UPSALE stock better buckle up. This ain’t no smooth Volvo ride—it’s a bumper car session. In March 2025 alone, shares played hopscotch with the 50-day moving average: 38.80 SEK on the 14th (bullish!), then a faceplant to 34.00 SEK three days prior (yikes). A 31% monthly drop? That’s not volatility; that’s a fire alarm with the sprinklers off.
What’s driving the chaos? Pick your poison:
– Market Sentiment: SaaS stocks got hammered globally in 2024’s tech rout.
– Earnings Jitters: Shrinking EPS + unsustainable dividends = investor side-eye.
– Macro Woes: Europe’s energy crunch and kronor weakness haven’t helped.
Bottom line: this stock’s for traders with iron stomachs, not income seekers who faint at red candles.
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The Insider Bet: Confidence or Desperation?

Here’s where the plot thickens. Founder Daniel Wikberg’s been buying shares like they’re on clearance. On paper, insider buying screams *”we believe!”*—but let’s not pop champagne yet.
The Good: Management skin in the game aligns interests. No one loads up on their own stock expecting a Titanic sequel.
The Bad: What if it’s a Hail Mary? If Upsales is burning cash to fund dividends, even the founder’s buys can’t magic up profitability. Remember, Blockbuster’s CEO bought shares too—right before the Netflix tsunami hit.
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Verdict: Proceed with Caution (and a Flak Jacket)

Upsales Technology’s a classic *”tale of two metrics”*:
✅ Yield Temptation: 4.31% is catnip in a low-rate world.
❌ Financial Red Flags: Payout ratio? Earnings slide? Stock swings? That’s the trifecta of trouble.
Who Should Bite?
– Speculators: If you’re betting on a turnaround, Wikberg’s buys are a decent signal.
– Dividend Hunters: Maybe—but only if you’re okay with potential cuts.
Who Should Walk?
– Risk-Averse Investors: This ain’t your grandma’s bond alternative.
– Long-Term Income Seekers: Unless Upsales reverses its earnings slide, those payouts are living on borrowed time.
Case closed, folks. Upsales isn’t a *scam*—it’s a high-stakes gamble dressed as a dividend play. And as any gumshoe knows: when the numbers don’t add up, follow the money… before it disappears.